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RoboCare
The RoboCare team in the field

About

Born in Sfax, built for the Mediterranean

RoboCare brings together engineers, data scientists and agronomists around a single question: what should the grower do, this week, on this field?

Founded in

2021

100,000+
Hectares monitored
300+
Farms

Our story

From four olive groves to 100,000 hectares

Four years in the field, season after season, with the same partner farms.

  1. 2021

    Founded in Sfax

    First satellite monitoring trials on four partner olive groves in central Tunisia.

  2. 2022

    First platform

    Field mapping and vegetation indices went live.

  3. 2023

    Sensors in the field

    First IoT stations deployed and cereal crops added to the platform.

  4. 2024

    Multichannel alerts

    Email, SMS and WhatsApp notifications in French and Arabic, with automatic escalation.

  5. 2025

    100,000 hectares monitored

    Extension to citrus and greenhouse crops, and expansion into the MENA region.

Why we exist

Our mission

Mission

Put satellite imagery, sensors and artificial intelligence within reach of a ten-hectare grower and a thousand-hectare estate alike, in their own language and on their own phone.

Vision

A Mediterranean agriculture that produces more with less water, because every decision rests on data rather than on habit.

Our approach

How we work

A method unchanged since 2021: start from an agronomic question, validate it in the field, and only industrialise what has held up for two seasons.

Our approach

We never start from an available technology and look for a use for it. We start from a decision the farmer has to make this week — irrigate or wait, split the dose or not — and work back to the data able to answer it. Many attractive ideas do not survive that filter.

Our methodology

Four stages: agronomic framing with the farmer, a prototype on a sample of fields, confrontation with ground readings over a full season, then production release with a calibrated threshold. A model that has not faced the field does not leave the lab.

Our expertise

Remote sensing and multispectral image processing, machine learning on time series, low-power embedded electronics, and Mediterranean agronomy — olive growing, rain-fed field crops, citrus irrigated under saline constraint.

Our innovation

Our own contribution lies less in generic algorithms than in their local calibration: stress thresholds adapted to carbonate soils, indices corrected for row canopies, and models retrained each season with partner agronomists’ observations.

Why choose RoboCare

  1. 01

    A team on site

    Based in Sfax, among the farms it monitors — not four flight hours from the nearest olive tree.

  2. 02

    Agronomy decides

    Every threshold in the platform was discussed with an agronomist before being coded, and corrected after field confrontation.

  3. 03

    In your language

    Interface, reports and alerts in French, English and Arabic, with no degraded version for any of the three.

  4. 04

    No hardware lock-in

    Satellite is enough to start. You only buy sensors if your fields draw a demonstrated benefit from them.

  5. 05

    Verifiable results

    Every figure we publish comes from an identified farm, compared with its own baseline before monitoring.

Our commitment

We commit to three things, and accept being judged on them: a reply to any request within 48 working hours; no resale and no sharing of your data with third parties, under any circumstances; and honesty about the limits of our models. When a prediction is uncertain, the platform says so. An alert presented as certain that turns out to be wrong costs far more, in trust, than ten acknowledged uncertainties.

What guides us

Our values

01

Useful before impressive

A recommendation a farmer cannot act on tomorrow morning is worth nothing.

02

The field decides

Every model is benchmarked against field readings before it goes into production.

03

In the user's language

French, English, Arabic: the platform and the alerts adapt — not the farmer.

04

Resource sobriety

Saving water and inputs is not a marketing option, it is the product.

Our team

Everyone you work with,
in the same room

Leadership, engineering and agronomy experts: fourteen people between Sfax and the field.

Leadership

Dr. Imen Hbiri, Co-Founder & CEO

Dr. Imen Hbiri

Co-Founder & CEO

in
Ameur Hbiri, Co-Founder & CIO

Ameur Hbiri

Co-Founder & CIO

in

Karim Hbiri

Product Owner & Scrum Master

in
Zekri Mohamed, R&D Director

Zekri Mohamed

R&D Director

in

Engineering

Ali Chaabouni, Software Development Engineer

Ali Chaabouni

Software Development Engineer

in
Mohamed Habib Loukil, Data Scientist

Mohamed Habib Loukil

Data Scientist

in
Moataz Guidara, Software Engineer

Moataz Guidara

Software Engineer

in
Ahmed Elleuch, Embedded Systems Engineer

Ahmed Elleuch

Embedded Systems Engineer

in
Ali Fourati, Software Engineer

Ali Fourati

Software Engineer

in
Anwar Ben Mahmoud, Embedded Systems Engineer

Anwar Ben Mahmoud

Embedded Systems Engineer

in

Agronomy

Marwa Kadri, Agronomic Engineer

Marwa Kadri

Agronomic Engineer

in
Nour El Houda Boughattas, Precision Farming Expert

Nour El Houda Boughattas

Precision Farming Expert

in

Emna Abdellatif

Agronomist Researcher

in

Ecosystem

Our partners

Cooperatives, technology operators and research institutes.

RoboCare partner logo
RoboCare partner logo
RoboCare partner logo
RoboCare partner logo
RoboCare partner logo
RoboCare partner logo
RoboCare partner logo
RoboCare partner logo
RoboCare partner logo
RoboCare partner logo
RoboCare partner logo
RoboCare partner logo

Recognition

Awards & distinctions

Awards and support programmes that backed our move to scale.

National Agricultural Innovation Award

2024

Ministry of Agriculture

Awarded for the satellite monitoring platform covering olive groves in central Tunisia.

Best AgriTech Startup

2023

Tunisian Startup Awards

Awarded for the measured impact on water consumption across partner farms.

Sustainable Agriculture Award

2023

MENA AgriTech Summit

Regional recognition for reducing inputs on cereal crops.

Support programmes

AgriTech Accelerator2024

Smart Capital — a 6-month programme focused on regional scale-up.

Green Innovation Programme2023

GIZ — support for deploying IoT stations in semi-arid areas.

Startup Act2022

Republic of Tunisia — startup label and team structuring.

In the press

Press

Articles, reports and interviews about RoboCare.

Article12 Apr 2025

When the satellite decides how olive trees are irrigated

La Presse

Article3 Feb 2025

Tunisian AgriTech: RoboCare passes the 100,000-hectare mark

African Manager

TV report20 Nov 2024

A day with the RoboCare agronomists

Watania 1

Feature8 Sep 2024

Drought: digital tools at the bedside of farms

Le Manager

Interview17 Jun 2024

"Farmers don't want data, they want a decision"

Express FM

Article5 Mar 2024

The startups reinventing agriculture in the Maghreb

Jeune Afrique

Downloads

Resources

Agronomic guides, white papers and platform documentation.

A guide to deficit irrigation in olive groves

When to cut back without penalising fruit set, and how to read soil moisture thresholds.

PDF · 24 pages

Reading an NDVI map in five minutes

The visual cues to know before acting on an index reading.

PDF · 8 pages

Remote sensing and water stress in the Mediterranean

Method, datasets and limits of early stress detection at field scale.

PDF · 32 pages

Input traceability and certification

What buyers and certification bodies ask for, and how to export it from the platform.

PDF · 18 pages

Importing your fields (KML / Shapefile)

Accepted formats, expected coordinate system and post-import checks.

Online

Field report template

The weekly report monitored farms receive, with annotated commentary.

PDF · 1.4 MB

Let's work together

A question, a project, a partnership?

Farm, cooperative, institution or laboratory: write to us and we'll reply within 48 hours.

info@robocare.tn

Let's talk about your fields

Ready to see your fields differently?

Create a free account or book a walkthrough with a RoboCare agronomist. We reply within 48 hours.

Create an account
Sfax, Tunisia+216 39 737 36 85info@robocare.tn